ID: 3848
Cultural Marketing & PR Manager - The Hoxton
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Omschrijving
We started doing things differently on the East London scene back in 2006 when we opened The Hoxton, Shoreditch. Back then we were labeled the 'no bull shit' hotel, because we took away everything that pissed people off in traditional hotels and did things differently. Today we've evolved, just like the neighbourhood we first started in, but that ethos of challenging the norm is still at the heart of what we do.
The Hoxton, Amsterdam is located on Herengracht with beautifully designed 111 bedrooms, a vibrant public area and Lotti's, our buzzing neighbourhood restaurant. The menu features an internationally inspired brasserie style cuisine with fresh, locally sourced ingredients. During the day, Lotti's is a place to meet, relax or work, and from Thursday to Sunday the bar plays host to local DJ talent.
We're now building a series of hotels in our favourite places, finding new and exciting neighbourhoods to open our doors in. The second Hox opened in Holborn, the third in Amsterdam, our fourth in Paris and we're looking forward to opening our doors in Williamsburg and Portland soon. Whilst we're going from one hotel to many we don't want to become a chain and we don't want our organisation to become a huge machine. There's no hierarchy here, not in the hotels or in the office. We like team players, who work hard and have fun.
It's an exciting time to be part of The Hoxton, which is growing and evolving with a young team who are passionate about everything they do.
Job Description
We are looking for a Cultural Marketing & PR Manager, to join us here at The Hoxton, Amsterdam.
The Hoxton is a series of open-house hotels inspired by the diversity and originality of their neighbourhoods. Everyone is welcome at The Hoxton, and we interact with our communities, bringing the outside in and the inside out. As Cultural Marketing & PR Manager, you'll be essential in bringing this ethos to life. Working closely with the Cultural Marketing team based in London, you'll have the autonomy and responsibility to drive a cultural and events programme that is locally relevant and inspires connections and discoveries.
What you'll do
We're not really a strict job descriptions kind of place we all roll our sleeves up and get stuck in wherever needed but here's an idea of how we see the role...
Events and Activations:Develop the Amsterdam Hoxtown event strategy to drive connection with our local neighbourhood: create and run Hoxton events (6 per month) and communications, ensuring a strong mix of events across cultural topics, and high attendance and coverage.Manage and further develop existing and new hero event concepts, such as Fresh + Fit and Hox How To.Run and curate The Hoxton, Amsterdam's Gallery spaces, where we collaborate and promote local, brand-relevant artists.Devise and implement ways to amplify key topical events in the city.Support our restaurant Lotti's by creating reasons for people to want to come and experience it first-hand (through Hoxtown events, promotions, partnerships for example).Keep us fresh and innovative through creative ideas that enhance the guest experience, make best use of the shared open spaces and the like.Attend all events, making sure social content is captured; create other social content for Ennismore channels under guidance from the Social Media Manager.Work with the European PR Manager to drive and raise awareness of The Hoxton (including events and new openings) through digital, print and social media, focusing on the Dutch market.Keep on top of PR coverage and share it with the wider team.Actively connect to locals, creatives and contacts for our growing Hox Friends programme.Brand Partnerships & Ambassadors: Propose, lead and manage a number of select brand partnerships to elevate our brand on a local, and also global, level.Work with our Product Director on development of products to retail at The Hox Shop, through local partnerships and collaborations retail series.Develop a network of local brand ambassadors across key industries; bring in press and influencers to experience The Hoxton, Amsterdam first hand
Job Requirements
The kind of person we're looking forYou get us and feel a natural affinity to The Hoxton. You already know our hotels, and have perhaps hung out in our bar and regretted that last cocktail the next morning.Previous programming and events experience is needed, ideally across different industries and areas.Culturally tapped into to all things Amsterdam, with a network of creative people and partners to work with.You are creatively ambitious and culturally curious; able to see ideas through from their inception to reality.Enthusiastic, confident and warm; you're comfortable being out and about at events, representing The Hoxton brand.You want to be part of a team that works hard, supports each other and above all has fun with it along the way.We're part of Ennismore
Founded by Sharan Pasricha, Ennismore is a global hospitality company and curator of unique properties and experiences. Headquartered in London, the group is part developer, part operator and part in-house creative studio.
We began our story with the Hoxton hotels, disrupting the hotel model by proving that high quality experience and style would not need to be sacrificed for value. Since then our portfolio has grown to include the Scottish landmark Gleneagles, several stand-alone restaurants in London, the continued expansion of the Hoxton in the UK, Europe and the US, and the upcoming launch of a highly affordable yet equally stylish budget hotel brand, NoCo.
Ennismore is an exciting experience to be part of. We're a growing and ambitious group of people, who are always looking to create experiences that inspire discovery, to do more things that are, simply put, fun.
This is a very special opportunity to join an extremely friendly company, which still has a ton of potential to grow. Get in touch!
The Hoxton, Amsterdam is located on Herengracht with beautifully designed 111 bedrooms, a vibrant public area and Lotti's, our buzzing neighbourhood restaurant. The menu features an internationally inspired brasserie style cuisine with fresh, locally sourced ingredients. During the day, Lotti's is a place to meet, relax or work, and from Thursday to Sunday the bar plays host to local DJ talent.
We're now building a series of hotels in our favourite places, finding new and exciting neighbourhoods to open our doors in. The second Hox opened in Holborn, the third in Amsterdam, our fourth in Paris and we're looking forward to opening our doors in Williamsburg and Portland soon. Whilst we're going from one hotel to many we don't want to become a chain and we don't want our organisation to become a huge machine. There's no hierarchy here, not in the hotels or in the office. We like team players, who work hard and have fun.
It's an exciting time to be part of The Hoxton, which is growing and evolving with a young team who are passionate about everything they do.
Job Description
We are looking for a Cultural Marketing & PR Manager, to join us here at The Hoxton, Amsterdam.
The Hoxton is a series of open-house hotels inspired by the diversity and originality of their neighbourhoods. Everyone is welcome at The Hoxton, and we interact with our communities, bringing the outside in and the inside out. As Cultural Marketing & PR Manager, you'll be essential in bringing this ethos to life. Working closely with the Cultural Marketing team based in London, you'll have the autonomy and responsibility to drive a cultural and events programme that is locally relevant and inspires connections and discoveries.
What you'll do
We're not really a strict job descriptions kind of place we all roll our sleeves up and get stuck in wherever needed but here's an idea of how we see the role...
Events and Activations:Develop the Amsterdam Hoxtown event strategy to drive connection with our local neighbourhood: create and run Hoxton events (6 per month) and communications, ensuring a strong mix of events across cultural topics, and high attendance and coverage.Manage and further develop existing and new hero event concepts, such as Fresh + Fit and Hox How To.Run and curate The Hoxton, Amsterdam's Gallery spaces, where we collaborate and promote local, brand-relevant artists.Devise and implement ways to amplify key topical events in the city.Support our restaurant Lotti's by creating reasons for people to want to come and experience it first-hand (through Hoxtown events, promotions, partnerships for example).Keep us fresh and innovative through creative ideas that enhance the guest experience, make best use of the shared open spaces and the like.Attend all events, making sure social content is captured; create other social content for Ennismore channels under guidance from the Social Media Manager.Work with the European PR Manager to drive and raise awareness of The Hoxton (including events and new openings) through digital, print and social media, focusing on the Dutch market.Keep on top of PR coverage and share it with the wider team.Actively connect to locals, creatives and contacts for our growing Hox Friends programme.Brand Partnerships & Ambassadors: Propose, lead and manage a number of select brand partnerships to elevate our brand on a local, and also global, level.Work with our Product Director on development of products to retail at The Hox Shop, through local partnerships and collaborations retail series.Develop a network of local brand ambassadors across key industries; bring in press and influencers to experience The Hoxton, Amsterdam first hand
Job Requirements
The kind of person we're looking forYou get us and feel a natural affinity to The Hoxton. You already know our hotels, and have perhaps hung out in our bar and regretted that last cocktail the next morning.Previous programming and events experience is needed, ideally across different industries and areas.Culturally tapped into to all things Amsterdam, with a network of creative people and partners to work with.You are creatively ambitious and culturally curious; able to see ideas through from their inception to reality.Enthusiastic, confident and warm; you're comfortable being out and about at events, representing The Hoxton brand.You want to be part of a team that works hard, supports each other and above all has fun with it along the way.We're part of Ennismore
Founded by Sharan Pasricha, Ennismore is a global hospitality company and curator of unique properties and experiences. Headquartered in London, the group is part developer, part operator and part in-house creative studio.
We began our story with the Hoxton hotels, disrupting the hotel model by proving that high quality experience and style would not need to be sacrificed for value. Since then our portfolio has grown to include the Scottish landmark Gleneagles, several stand-alone restaurants in London, the continued expansion of the Hoxton in the UK, Europe and the US, and the upcoming launch of a highly affordable yet equally stylish budget hotel brand, NoCo.
Ennismore is an exciting experience to be part of. We're a growing and ambitious group of people, who are always looking to create experiences that inspire discovery, to do more things that are, simply put, fun.
This is a very special opportunity to join an extremely friendly company, which still has a ton of potential to grow. Get in touch!